At Visiquest, we are not interested in being the biggest. Instead we focus our attention on a limited number of projects that meet our value-add and opportunistic criteria.

We gravitate to projects that require vision, determination and intellectual challenge. These projects endeavor to be sensitive to their environment and make a sustainable positive impact on the communities they serve.

We take pride in the quality of our work and our relationships with vendors, contractors, employees, investors, lenders and customers. Consequently, we seek to associate ourselves with bright, talented and pleasant professionals who share our vision and passion.

We seek to maximize returns and minimize risk in a transparent and ethical manner. We employ conservative financial principles with the goal of under-promising and over-performing.

We treat others with respect, fairness and integrity. To quote Will Rogers, “It takes a lifetime to build a good reputation, but you can lose it in a minute.”


Cropped-head-shot-2010Joel Broder is CEO, Managing Member of Visiquest Properties, LLC. Mr. Broder has been buying, selling and developing commercial real estate in the Phoenix area since 1983. During that time, he was personally involved in over 100 projects which included investment land, planned residential communities, single family subdivisions, apartments, condominiums, offices, business parks and shopping centers.

Before turning his full time attentions to Visiquest, Mr. Broder held positions with Enterprise Growth Group, Kenneth J. Weiss Corporation, Communities Southwest and Richmond American Homes where he was Senior Vice President of Land Acquisitions and Development until 2001.

Mr. Broder graduated summa cum laude from Arizona State University with a Bachelors of Science Degree in Real Estate (1982) and went on to obtain a Masters Degree in Business Administration with a specialization in Taxation (1986).

Mr. Broder obtained an Arizona real estate sales license in 1981 and a broker license in 1985. He is the designated broker for Niche Residential, LLC – a sister company to Visiquest Properties.

During his free time, Mr. Broder enjoys hiking and climbing canyons and mountains in the southwestern US and around the world. For more information on these exploits click here.